AdWords budgets to double automatically?  

Google is changing the way advertisers are able to control their daily AdWords budget and not many people are happy about it. Last, Wednesday Google sent out a notification email letting people know that their AdWords campaigns could automatically double the budget spend per day.

 

Google claims this move is to help advertisers reach their advertising goals and that the overall costs will be balanced out due to high-traffic and low-traffic days. This means, on days where there is low-traffic and your budget hasn’t been spent, the budget will roll-over to a high-traffic day that may exceed your daily budget.

 

While an advertiser’s monthly budget will not be impacted, meaning no additional spending really occurs, a lot of people are frustrated that they can no longer control their daily spend.

 

Ultimately, this move by Google could prove to benefit regular AdWords users by maximising their budgets and creating a more effective allocation of funds. There’s not doubt that people will warm up in a matter of time.

 

In the mean time, just sit back and enjoy the angry Tweets.

 

 

 

 

 

Like it? Share it!

Headquarter

GoSearch Inc.

1806 CityLand 10 Tower 1
H.V. Dela Costa St.
Makati, Philippines 1227h

Phone

PH: +639178919202
UK: +447921596431
AU: +61410085119

© 2020 GoSearch Inc.

Inquiry
+

Get a Quote from us within 24 hours.

Fill up the form below.