Influencers and SEO – a match made in heaven  

It’s no secret that social media has opened up a new world of opportunity for marketing and e-commerce and whilst the platforms themselves are an extremely useful tool for any business and entrepreneur, one tool that is sometimes overlooked is the influencer.

Top 3 mistakes marketers make when investing in influencers

The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.