Insta-poll to boost your business

Just when you thought Instagram stories had all the features you needed to complement your feed they had to throw something new into the mix.

Top 3 mistakes marketers make when investing in influencers

The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.