Our Blog
Narrow down on your target audience using Bing Ads
Paid search ads can sometimes feel like a stab in the dark, yes you can choose the content and time of day but how do you know you’re targeting the people you need?
Google releases mobile friendly measuring tool
It’s no surprise to anyone that mobile usage in increasing and that mobile commerce is increasing so clearly it’s very important to have a mobile friendly site – but that is old news and not what we’re here to talk about.
Post it with Google
Google post, a feature that was recently introduced in late 2016 is now officially available to all small businesses within select countries. For those that are not in America or Brazil where it is available, Google Post is a feature that allows users to create content directly on Google resulting in high search result rankings.
Mary Meeker Report: Mobile, voice and Facebook advertising
The highly anticipated Mary Meeker Internet Trends Report was recently released, providing all digital marketers with insights into current trends to look out for and latch onto.
How to write the best SEO report ever
Whilst it may seem like that greatest challenge of an SEO agency is providing results to your clients, the way these results are delivered can be just as significant. Without correct communication, data and statistics can easily be lost in jargon. We’ve written a useful checklist for how to write the best SEO report so your client knows exactly how they’re performing without any hidden information.
The battle over extremist content
With the wave of concerning extremism from all ends of the spectrum surfacing on the Internet and eventually the real world it only makes sense that a digital giant such as a Google does their part to nip online extremism in the bud in Europe.
What is off-page SEO and how to use it
One of the most exciting and most frustrating things about SEO is that it requires constant attention. That means constant learning, changing and updating and trialling new things. Classic SEO techniques such as content re-writing or user-experience improvements are great ways to improve your rankings but there are also things off-site that can be done to boost SEO.
Google’s mobile confusion
With mobile usage increasing, it is becoming more and more important to improve and develop mobile sites. This move is not only for user experience such as AMP but also for improved SEO. Despite Google’s announcement of a mobile first index to be launched in 2017 a combination of delays, trials and complication have pushed the roll out date back to 2018.
Facebook under heat for political advertising
Facebook has made no attempt to hide their battle against fake news that was awash the social media platform during the 2016 USA presidential election. While Facebook has always been platform where individuals are able to share their views it was the events of that 2016 that turned the site into a political conversation hub.
Instagram throws paid posts into the spotlight
Social media marketing is crucial to almost any business, whether it’s advertisement or digital brand awareness. One of the most popular methods for brands to advertise on platforms such as Instagram is to use social media influencers.
Google penalty bounce back
While we all try hard to be good at what we do, the fact of the matter is that everyone makes mistakes. Whether it’s a Google update that you’ve missed or you just slipped up, penalties are bound to happen. But what do you do once those penalties occur?
Siri-ous news for Siri
Siri has long been the market leader for voice command technologies from when it first appeared on iPhones but this may no longer be the case. With devices such as personal assistants becoming increasingly popular, so is the importance of developing voice command.
With digital assistant sales increasing by a huge 103% in the last year it is safe to say that smart speakers are soon surpassing their trend status and becoming staples in the everyday home.
The launch of Google’s AMP (Accelerated Mobile Pages) has been the talk of the previous year with Google urging sites to prepare for mobile optimisation. However, despite the constant reminders, tips and tricks AMP didn’t particularly launch to a smooth start.
It’s a brand new year, which means a fresh start for you, your business and your SEO strategy. But my keywords haven’t changed, why do I need a new strategy?
With 2017 coming to a close it’s time to start looking to the New Year to make resolutions and come up with new strategies. Not just your strategy for eating…
Artificial intelligence is becoming an increasingly hot topic for search with Bing introducing their own AI search tools for users at an event earlier this week not only for the…
When news broke about the Mozilla-Yahoo split late November it was clear that Mozilla’s wandering eye for Google was the reason for the premature breakup. Their subsequent press releases and…
Implementing an SEO campaign is one thing but actually analysing your results are a different story. While reporting to clients can be daunting it can also provide fresh insights and…
SEO is important, that is something that most businesses can agree upon, but because of how quickly the industry is changing it can be almost impossible to keep up.
The shopping season is now upon us with Black Friday and Cyber Monday finally kicking off. As consumers we convince ourselves that our Black Friday splurge is in fact Christmas…
After three years of going steady Mozilla and Yahoo have now called it quits, Mozilla announced the breakup earlier this week in a press release with the introduction of the…
There’s no better feeling than venting your frustration to the world but sometimes that Twitter character limit can really get you down.
When Snapchat became public earlier this year, they closed the market 44% higher than their initial IPO of $17 to $24.48 but it appears that this high hasn’t lasted very…