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Spring clean your e-commerce  

Sometimes an online presence isn’t enough to boost your SEO, traffic and brand awareness. A great way to maintain customer interest and increase traffic to your site is to consider e-commerce.

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Maximise your AdWords potential

A lot of changes are being made to Google’s AdWords but the Ad Rank rollout isn’t the only update that Google is making in this department. The latest development that Google has unveiled is the ‘Maximise Conversions’ option.

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Finding the SEO agency for you

Managing your own SEO and your own business at the same time can be impossible, especially at the rate that SEO is changing and developing. Investing in an SEO agency is a decision that may have short-term costs but the ultimate benefits are far more long-term.

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Google and Facebook lag in conversions? Yelp!

When considering the digital approach for your business, two platforms are at the forefront of your mind; the search engine powerhouse Google and the social media pioneer Facebook. Both are widely used and widely known, so why wouldn’t they be your first choice?

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The SEO flavours of the month

It is no secret that SEO is one of those industries that will never stop changing and no matter how hard you try to keep up; there is always something new around the corner. With continual Google updates, changing patterns of digital behaviours and new technology, it can be impossible to keep track of it all.

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The Ad Rank roll out

Honestly, it’s starting to get a bit difficult to keep up with the powerhouse that is Google. Once again the search engine has rolled out changes to the AdWords Ad Rank thresholds.

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Snap stock dives down

Only a few months ago we announced Snap Inc.’s promising debut into the New York Stock Exchange, they closed their opening day with a share increase of 44% and things were looking great. Big emphasis on the past tense used.

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How to keep your business afloat on Instagram  

Having a social media account for your business is almost compulsory in a market where almost everyone owns a smartphone and has at least Facebook, Instagram or Twitter. But because it’s one of the most important marketing tools, these platforms are inundated with businesses all trying to stand out and grab their audience’s attention.

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The April roundup  

It’s time for another SEO Premier monthly roundup! This month we’ve seen updates from previously covered news stories and some interesting bits of data come out.

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Is the time of voice search officially here?

With digital assistant sales increasing by a huge 103% in the last year it is safe to say that smart speakers are soon surpassing their trend status and becoming staples in the everyday home.

Google AMP irks users  

The launch of Google’s AMP (Accelerated Mobile Pages) has been the talk of the previous year with Google urging sites to prepare for mobile optimisation. However, despite the constant reminders, tips and tricks AMP didn’t particularly launch to a smooth start.

Troubleshoot your SEO strategy for 2018  

It’s a brand new year, which means a fresh start for you, your business and your SEO strategy. But my keywords haven’t changed, why do I need a new strategy?

The top 3 SEO buzzwords of 2018

With 2017 coming to a close it’s time to start looking to the New Year to make resolutions and come up with new strategies. Not just your strategy for eating…

Bing introduces AI search results

Artificial intelligence is becoming an increasingly hot topic for search with Bing introducing their own AI search tools for users at an event earlier this week not only for the…

Yahoo speaks out over Mozilla split  

When news broke about the Mozilla-Yahoo split late November it was clear that Mozilla’s wandering eye for Google was the reason for the premature breakup. Their subsequent press releases and…

Key metrics to keep your eye on

Implementing an SEO campaign is one thing but actually analysing your results are a different story. While reporting to clients can be daunting it can also provide fresh insights and…

Top 3 SEO agency red flags

SEO is important, that is something that most businesses can agree upon, but because of how quickly the industry is changing it can be almost impossible to keep up.

Last minute Black Friday campaigns for your store

The shopping season is now upon us with Black Friday and Cyber Monday finally kicking off. As consumers we convince ourselves that our Black Friday splurge is in fact Christmas…

It's not you Yahoo, it's me

After three years of going steady Mozilla and Yahoo have now called it quits, Mozilla announced the breakup earlier this week in a press release with the introduction of the…

Tweet your heart out

There’s no better feeling than venting your frustration to the world but sometimes that Twitter character limit can really get you down.

Snapchat loses its snapstreak

When Snapchat became public earlier this year, they closed the market 44% higher than their initial IPO of $17 to $24.48 but it appears that this high hasn’t lasted very…