Your user-generated weapon
Regardless if you’re booking a Christmas holiday, upgrading your car or even trying out a new restaurant, your Path to Purchase always stays the same. You become aware, you deliberate your options, make a decision and then evaluate your decision.
Top 3 mistakes marketers make when investing in influencers
The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.
What to expect when you’re not expecting: SEO Edition 2017
Whether you love it or hate it, SEO is one of those things that will keep changing – for some it keeps life interesting and for others it’s a struggle to stay ahead. There are constant updates, developments and new trends.
E-commerce abandonment issues and your 2017 resolutions with Bing
Cart abandonment, we’ve all been there – as a shopper we have done the abandoning. Whether it’s the guilty pleasure of adding items you know you won’t buy to the cart, seeing the total amount and backing out or being turned off by obnoxious shipping revealed upon checkout.