AdWords budgets to double automatically?  

Google is changing the way advertisers are able to control their daily AdWords budget and not many people are happy about it. Last, Wednesday Google sent out a notification email letting people know that their AdWords campaigns could automatically double the budget spend per day.

 

Google claims this move is to help advertisers reach their advertising goals and that the overall costs will be balanced out due to high-traffic and low-traffic days. This means, on days where there is low-traffic and your budget hasn’t been spent, the budget will roll-over to a high-traffic day that may exceed your daily budget.

 

While an advertiser’s monthly budget will not be impacted, meaning no additional spending really occurs, a lot of people are frustrated that they can no longer control their daily spend.

 

Ultimately, this move by Google could prove to benefit regular AdWords users by maximising their budgets and creating a more effective allocation of funds. There’s not doubt that people will warm up in a matter of time.

 

In the mean time, just sit back and enjoy the angry Tweets.

 

 

 

 

 

Maximise your AdWords potential

A lot of changes are being made to Google’s AdWords but the Ad Rank rollout isn’t the only update that Google is making in this department. The latest development that Google has unveiled is the ‘Maximise Conversions’ option.

 

This new update allows businesses to change their AdWords bidding strategy using automated technology. While automated bidding on Adwords isn’t new, this type of bidding is.

 

Through selecting the ‘Maximise Conversions’ option users will be able to gain the most conversions possible for their budget. Bids are optimised for each bid and auction. This new function doesn’t have to be used at all times either, it’s a great way for online retailers to sell sale stock or to take advantage of a holiday shopping period such as Mother’s Day.

 

While getting the most out of your budget seems like the best option for your AdWords this isn’t always the case. Consider your goals and business before choosing how to bid for auctions to ensure that your business gets the most benefit from AdWords possible.

Just Maps it

The phrase ‘Google it’ has become so imbedded in contemporary language that it is the answer and solution to many questions and problems. There’s no secret that Google is the alpha search engine so don’t be surprised if the phrase ‘Google Maps it’ becomes just as common.

 

A recent study reveals that paid ads on the Google extension have been on the rise for smartphone devices. Data indicates that in mid-2016 shows desktops, tablets and phones on par in terms of ad clicks however since this period there has been a 5% increase last recorded March 2017.

 

Investing in Google Maps ads shows promising investments for brick-and-mortar stores. This is particularly true for small local businesses as they have a different avenue to contend with their larger competitors particularly if this is combined with a local SEO strategy.

 

However, it is important to keep in mind that although there may be more store visits, it will be recorded as an online conversion decrease. This is because these advertisements are recorded as coming from Google, however, no conversions online are actually made, rather they are made in-store.

The SHORT trick to better mobile SEO

We’ve all heard the phrase ‘the bigger the better’.

 

While this is very true for wine glasses and food servings, it is not always the case of site optimisation, particularly mobile sites. There is no secret that mobile sites are becoming more popular amongst the general public.

 

Earlier last year, Google responded to this growing trend by introducing AMP (Accelerated Mobile Pages). AMP allows mobile sites to load faster, therefore reducing bounce rates and improving user experience.

 

Despite this encouraging development from Google, you and your site need to assist this process in order to further improve and develop your mobile site.

It is important to remember that not all mobile sites are created equal and they need to be approached differently to desktop sites.

 

Because mobile sites highlight the necessity of fast-loading pages, shorter and condensed content is key to improving this process and utilising a smaller space. Key aspects of the site to condense are headlines, paragraphs and actions.

 

Headlines should be direct and straight to the point to attract readers and allow your mobile site to be easier to navigate. Similarly, your paragraphs should be shorter and content should be concise and straight to the point. Rather than providing excessive content to readers, utilise more action links, so that users engage with your brand as much as possible.

 

Try out some condensed content to your mobile site and don’t be afraid to tailor certain pages, paragraphs and headings to best suit your site, brand and customers.

 

 

 

 

 

 

 

 

 

Written by Katreena Pevec

Avoid these HUGE but common small business mistakes

When running a small business, navigating your online presence can sometimes be difficult. The sheer size of the digital world can often prove overwhelming making it difficult to start. To help you out we have compiled a list of common mistakes that we don’t want you to make.

Not using local SEO

 

Considering a large proportion of people use search engines in order to find goods and services, ignoring local SEO is a major, yet common mistake that many small businesses make. By not utilising this incredibly useful tool, your business is essentially non-existent to a search engine user, hidden in the many back pages of the Internet.

 

For the best, most specialised results, invest in a SEO agency that abides by industry guidelines. SEO Premier not only provides superior search engine optimisation services but abide strictly by Google’s industry guidelines and standards, ensuring your business is void of penalties.

 

SEO services assist in your digital presence and online traffic as it elevates your search result ranking, therefore heightening your relevance amongst your potential customers. This service is undoubtedly an indispensable service and essential tool for success.

 

 

 

 

Being mobile-UNfriendly

 

As smart phones become smarter and more widely used by the general public, digital commerce and browsing become far more commonplace. A common mistake that small businesses make is not being accessible for these mobile users.

 

A recent Google survey has revealed that 74% of mobile users consider mobile-friendly pages to be of high importance. Developing a mobile-friendly site refers to the layout and user-friendliness of the site whilst on a mobile device. This encourages users to stay longer and ultimately can result in higher conversions.

 

Another factor to consider is loading time – in an age where everything is instantaneous, your mobile site should be no different. Recognising the importance of this phenomenon, Google has developed AMP (Accelerated Mobile Page) to allow mobile sites to load faster and increase user experience.

 

 

 

 

Ignoring customer reviews

 

Prior to businesses becoming digital, the only method of receiving customer feedback was tedious surveys and word-of-mouth, both of which are difficult to accurately measure.

 

However, the increase of small businesses online allows their reviews to also appear online, whether posted in direct association with the business or on an online forum, or blog.

 

This information was previously unavailable to businesses and acts as an indispensible tool for development and growth. This is because users heavily rely on fellow customer feedback before purchasing a good or service.

 

Positive reviews are not the only useful aspect of this trend but negative reviews can also prove to be valuable. It provides an opportunity to better your business based on customer opinion.

 

The most important thing to remember with negative reviews is to never delete them! Use a negative review as a chance to connect with your customers and demonstrate your receptiveness to their opinion. A positive and open mindset will translate to loyal, repeat customers and improve your brand image.

 

 

 

Being antisocial on social media

 

Often small businesses believe that simply creating a social media account and allowing it to be dormant is sufficient for business social media presence. However, this is far from the truth.

 

A common mistake that small businesses make is being antisocial on social media. In order for this platform to be successful, engagement with users is critical. Whether it is reposting their content or responding to question and comments, engagement develops the customer-brand relationship.

 

Sometimes a business may not have time to dedicate the necessary amount of time to remain active, or maybe you are unsure of how to engage with your target market. This is where a professional digital marketing agency comes in such as SEO Premier, who can provide social media services that your brand requires to engage with your audience and boost your online presence.

 

 

 

 

 

Written by Katreena Pevec

5 steps to a killer SEO strategy

Getting started on SEO can be a bit overwhelming, especially if you have never done it before. There is a whole new world of technical terms, guidelines, penalties and thousands of online resources.

 

To make it easier for SEO newbies we have broken down a short 5-step strategy to help you get started! Keep reading for some handy tips and a great way to build your foundation.

 

 

Step 1: Prioritise!

 

Sometimes when starting SEO you want to do everything at once; avoid doing this, especially if you have site with an extensive number of pages. Start small and focus on a select amount of pages that you wish to promote and optimise.

 

This way you won’t bite off more than you can chew and still see results.

 

A good rule of thumb is to select pages that are the most popular or unique to your business in order to distinguish yourself.

 

 

 

 

Step 2: Know the competition

 

You can’t beat the competition without knowing their strengths and weaknesses. So once you have established what pages you want to optimise, analyse your competitor’s tactics – particularly focus on their on-page and off-page factors.

 

On-page factors to look out for include: keywords, titles, images, content structure and length, meta descriptions.

 

Keywords in particular are an important factor to consider as the correct number and placement of keywords has a significant impact on your overall ranking.

 

Off-page factors that are important to analyse are the number of backlinks that lead to the targeted page and what type of backlinks they are.

 

 

 

 

Step 3: Compare strategies

 

Now that you have looked at your competitor and analysed their strategies, it is time to make comparisons. What aspects are they surpassing you in? And how are they doing it?

 

This stage is piecing together the information you have gained from your analysis. From this point you can mix and match tactics from your own strategy and other strategies that best suits your business.

 

 

 

 

Step 4: Test the new analysis on your selected pages

 

This is the stage where you begin implementing the tactics that you have chosen. Once you have established these behavioural factors on the targeted pages, ensure that you are simultaneously using an analysis tool.

 

Analysis is another key aspect to this stage as it allows you to identify what works and what doesn’t. Features to focus on CTR, user experience and conversions. The former two criterions hold particular significance as they are identified by Google to have major ranking factors.

 

This is because Google perceives a high CTR to be equivalent to high relevancy; therefore these sites are awarded higher rankings.

 

User experience is similarly important as the longer that a user uses your site, the higher the perceived relevancy. A simple factor that you can use to measure this behaviour is the bounce back rate.

 

 

 

Step 5: Establish your strategy

 

If you have not recognised any distinguishable positive changes, simply adjust your behavioural factors. Don’t be disheartened by trial and error, keep trying and you will eventually find what works for you.

 

Once you have deduced the successful formula, implement this throughout the site.

 

 

 

It is important to remember that SEO is an ongoing process; there are continually new updates, features and guidelines that are introduced. Often because of the continually changing industry, it is most time savvy to employ a professional SEO agency such as SEO Premier to ensure that your site stays updated and relevant.

 

 

 

 

 

Written by Katreena Pevec

What to expect when you’re not expecting: SEO Edition 2017

Top SEO predictions of 2017

Whether you love it or hate it, SEO is one of those things that will keep changing – for some it keeps life interesting and for others it’s a struggle to stay ahead. There are constant updates, developments and new trends.

 

Of course there are the usuals, user experience, mobile use and updates but in an attempt to get ahead for the New Year, we’re going to run you through a few of 2017 SEO predictions that are a bit outside the box.

 

  1. SEO is far from being over…

 

Okay, so this one isn’t the mind blowing or head scratching prediction you expected but it’s an important one to start with. Over the past few years, there are always sceptics who declare that the industry is dwindling and every year it is nowhere close to happening. This is because every year that passes, technology and the digital world become more important and more complex.

 

We’ve covered a few statistics last year that highlighted the growth of e-commerce and the significance this holds for businesses and their SEO rankings. This is just one trend of many that requires professional and specialised SEO to get the best and most competitive results possible.

 

 

  1. A Google crackdown is on the way

 

Because of the rise of the SEO and digital-sphere, there are more and more people utilising SEO, whether it is self-taught or through an agency. Sometimes, users intentionally or not use techniques that incur penalties.

 

From the looks of things, the crackdown has only begun. There is no doubt that Google will be enforcing more stringent criteria to ensure the quality of content on the search engine.

 

The best way to avoid the wrath of Google is to invest in an ethical and experienced SEO agency such as SEO Premier to ensure that all industry guidelines are being adhered to and that your site avoids potentially long-term setbacks from penalties.

 

  1. Algorithims

 

We’ve already seen changes to the Google algorithms in the past year from the wonderful Penguin update to Panda becoming a core rank algorithm. The next year shouldn’t be any different with more developments to come. This is especially true considering the growth of SEO and the digital sphere, meaning there will be more aspects to improve and refine.

 

 

 

 

 

 

A huge 71% intend to increase digital spend

 

New year, new you, new budget. Not only is the New Year a chance to start that new hobby or lose that 2kg but it is also an opportunity to reboot and re-evaluate your business. Whether it’s a new workspace or investing in endeavours that will benefit your business both long and short term, it’s the perfect opportunity to start fresh. And this is exactly what people intend to do. A recent survey has indicated that 71% of individuals wish to increase their digital spend, while only 14% wish to spend less and 15% intend to maintain their current expenditure.

 

Because the digital sphere is so broad, it can sometimes be difficult to choose which branches of the industry to specifically invest in. Some of our top picks for the biggest digital activities to invest in for 2017 include:

 

  1. Social Media Marketing

 

Social media is one of those platforms that continue to grow, change and develop as they become more and more popular.

 

Each social media network are developing their own twist on ephemeral content, live video and of course the traditional images and posts have not been forgotten either.

 

It is no longer enough to have a social media account but to actively engage and make use of this medium, so it’s definitely worth the investment this year.

 

  1. SEO

 

SEO is one of digital tools that you will need regardless of annual trends because until search engines are rivalled by another source, your rankings have a large impact on your business.

 

Use SEO to increase traffic to your site, not only for brand awareness but also to increase e-commerce. It’s important to note that SEO is best invested outside your business, in an experience agency to avoid penalties that can incur from lack of knowledge and understanding of the process.

 

  1. Content Marketing

 

Content material is an excellent way to showcase your knowledge and expertise within your industry. It also provides the opportunity to boost your online presence, which as you would know is a critical aspect of owning a business within this technological age.

 

Content includes anything from the content on your website, well-written blogs, lifestyle posts graphics and even guides. It’s easy to assume that because you have the knowledge needed for your content, that you are able to do this yourself, however, this is not always the case.

 

Using an agency such as SEO Premier to professionally write your content for you ensures that your content marketing is superbly written in a manner that is both engaging and easy to understand.

 

Content is only valuable if it can be consumed by the traffic on your site.

 

 

 

 

 

Written by Katreena Pevec

E-commerce abandonment issues and your 2017 resolutions with Bing

E-commerce stats that help explain your abandonment issues…

 

Cart abandonment, we’ve all been there – as a shopper we have done the abandoning. Whether it’s the guilty pleasure of adding items you know you won’t buy to the cart, seeing the total amount and backing out or being turned off by obnoxious shipping revealed upon checkout.

 

Do we ever stop to think about the ecommerce retailers that feel the sharp sting of our abandonment? No, we don’t.

 

As a retailer, understanding cart abandonment trends can go a long way in easing the deep, emotional pain of an empty cart. Reading and recognising trends isn’t the only solution though. Developing strategies to combat cart abandonment is key to decreasing its rates.

 

 

  1. Tuesday Doomsday…

 

It turns out that Tuesday has the highest rates of cart abandonment in the whole week whilst there is no surprise that Saturday between 8pm and 9pm have the lowest rates of cart abandonment.

 

Test out free shipping or a storewide discount specifically for Tuesdays to coax customers into clicking that ‘checkout’ button.

 

  1. It’s not me, it’s you…

 

Customers all have different reasons for abandoning their carts – addressing these issues can not only lead to a decrease in cart abandonment but could also lead to an improved consumer-retailer relationship.

 

The highest reported reason that customers abandon their carts at 28% is unexpected shipping costs. Advertising shipping costs clearly or even ensuring that shipping information is accessible reduces this trend as consumers are ultimately turned off by spending more than expected.

 

Creating an account is a time consuming process that is a huge turn off for customers; 23% to be exact. The large appeal of online shopping is the ease and convenience – having to create an online account before a purchase defeats this.

 

  1. Is your sector at risk?

 

Different sectors that offer e-commerce have varying rates of cart abandonment, perhaps due to the nature of the purchases in each sector. Travel has the highest rate of cart abandonment with 80.4%. This can be attributed to hidden tariffs and the additional costs that flight bookings can incur.

 

The close second highest sector at risk is the financial sector with 79.3% abandoning their carts. Financial services purchases are often time consuming, with an arduous application process that can lead to abandonment as consumers lose interest.

 

 

Tackle your cart abandonment issues and maybe your Tuesday won’t be so lonely…

 

 

 

 

 

 

Bing helps you stick to your New Year’s resolution

 

New Year’s resolutions very rarely stick, on December 31st you are vowing to go to the gym and eat healthy. Instead it’s January 2nd and you’re convincing yourself that you deserve a cheat day and that your body needs rest.

 

Recent years have seen a rise in importance placed on health and fitness, whether it’s increased research or simply an awareness of adverse affects of poor health. Search engine Bing is honing on this growing trend by including health and fitness specific updates within the search results.

 

This development is aimed to improve user experience and make it easier to locate health information.

 

Are you new to working out? Search ‘exercise’ on Bing and a carousel of at-home or gym workouts appears in the results. These exercises can be filtered based on difficulty, target area and equipment, basically a free workout guide that can be changed at any time.

 

This function also extends to those that are food conscious. Not only can you search specific recipes or dietary requirement recipes but you can also manage your calorie intake. Bing provides an automatic result when the calorie count of a specific amount of a particular food is searched.

 

So if you’re sitting on the couch, unsure of where to start with your new healthy 2017 resolution, jump onto Bing and plan a workout.

 

 

 

 

 

Written by Katreena Pevec

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