Amazon Australia launches to lukewarm reception  

For anyone that has ever consumed any sort of American content, whether it’s a YouTube video, TV show or article knows that Amazon is a big deal. An online marketplace where you can find almost anything at greatly discounted prices which are delivered to your door in a matter of days – what more could you want?

 

With Amazon being unavailable in Australia for the past few years we’ve simply had to look on in envy as our American counterparts enjoy their promptly delivered, discounted goods. So when Amazon announced that they would be launching in Australia the excited was palpable with many speculating how it would impact local retailers with Amazon’s bargain basement prices.

 

Well, Amazon was launched on Tuesday and it didn’t exactly live up to the hype with many flocking to Twitter to voice their disappointment. While Amazon promised prices 30% below RRP some items turned out to be more expensive. The most awkward being Amazon’s Kindle being more affordable in local retailer Officeworks.

 

Not only were some items more expensive but the digital wonderland of items that was expected didn’t deliver either with the Australian Amazon offering a much more limited offering then its American site. We can only hope that this disappointing opener is part of Amazon’s long-term strategy with plans to cut prices and introduce more products in the coming months.

 

While we wait for their next move, we can enjoy the hilarious reactions online.

 

 

It's prime time for Amazon

Amazon’s third-quarter earnings were announced in a press release few days ago, and while the figures might not necessarily be shocking we can’t help but being impressed.

 

According to the report, Amazon’s earnings boomed to $43.7 billion! That’s an increase of 34% compared to 2016 third-quarter figures. And they’re not stopping there. Fourth-quarter sales are projected to grow between $56.0 billion to $60.5 billion and that’s with how the business is currently running.

 

 

Amazon’s success has left Jeff Bezos sitting at the top of the Bloomberg Billionaire’s Index as the richest person in the world, surpassing Bill Gates and Warren Buffet for the first time.

 

It makes sense considering Amazon has become to the first point of contact for user search with 65% of consumers visiting Amazon before any other site. Does that mean that Amazon is the new platform to be on?

 

Advertisers have increasingly begun investing advertising expenditure onto the digital marketplace with Amazon’s advertising revenue doubling since 2016. While this doesn’t necessarily indicate that Amazon is the new Google, there is definitely some rivalry afoot between the two digital giants and it will be interesting how they battle it out.

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