CONTENT WRITING in CONTENT MARKETING

“If content marketing is a marathon, then content writing is the first leg of that race.” (Brynne Ramella, the Buyer Inquiry Team Lead in a business reviews website) Content writing is basically “writing content” for your business, but not merely that. It is a vital component of content marketing because without it, website visitors have nothing to see, to interact with and to experience that relates with what you want to communicate. What’s its purpose? Content writing is a tool that does its work by attracting people to your website with content that captures interests, taps into emotions and answers questions, in order for ordinary readers to become followers of your business. That is why useful content must be at the heart of your content marketing. In the first place, content marketing is a strategic approach CENTERED ON creating and delivering relevant and beneficial CONTENT to influence audience behavior.