Our tips for improving conversions across all screen sizes

We often talk about making your desktop website mobile friendly and how to optimise a desktop site, but what about everything else in between?

 

Screen sizes have extended far beyond the two mobile and desktops that we’re used to hearing about. In fact, a recent survey has found that no single screen size occupies more than 20% of market share, that’s between laptops, tablets, smartphones, monitors and even TVs.

 

So, how can you possibly account for the ever-expanding digital surfaces that the online world can be accessed from? Images are a big factor that can impact your website across different devices, for example, an ultra high-definition image translates well to a Retina Mac but not so well to a basic smartphone. To send the right images to the right sites, try rendering the images through various servers or compress the image to reduce size.

 

The next factor is particularly relevant to mobile devices – page load time. We all know how annoying it is to wait for a website to load on your phone, and more often than not, slow load time means page exits. We’re not going to tell you how to make your mobile page load faster, because let’s face it, we’ve been over it, so visit our previous blog if you haven’t yet for more information.

 

Another way to improve conversions across various platforms is to get ride of long forms. No one wants to fill out copious amounts of information when they’re typing on a smartphone or tablet and its almost impossible when accessing the site through your TV. Decrease the amount of information required keeping it to the bare essentials.

 

Although the future of mobile is definitely here, we can’t forget about all the other screen sizes that are still significant portions of the digital market space.

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