The verdict is out: consumers have the attention span of a toddler and brands are lagging behind us

As consumers we are getting more and more impatient. A few decades ago everything took time – banking, telephone calls and letters. Now? Not so much. In a matter of seconds you can transfer money between your accounts, FaceTime a friend and send multiple text messages.

 

The fast pace that we are able to perform daily tasks is fuelling this desire to make everything fast, posing a new challenge for brands. Data indicates that 40% of consumers tend to exit a mobile site if the page takes longer than 3 seconds to load. The problem is that the average loading time for a mobile site in July 2016 was 6.9 seconds. Not only that but 79% of shoppers are less likely to re-purchase if they have a poor experience with the mobile site.

 

With 30% of all shopping purchases made from mobile devices we can’t ignore our increasingly impatient customers. So how can you improve your customer experience?

 

The number of images and page elements are considered to be the biggest contributors to bounce-back. This is largely due to the difference between mobile and desktop usage – they require different approaches.

 

Making your mobile site more streamlined, easy to navigate and less clunky is one of the easiest ways to improve consumer experience and keep them coming back for more.

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