For most people Twitter has become the ultimate source for quick bursts of news and current affairs. Not only does the platform allow media companies to share professional content but it also presents an opportunity for citizen journalism and social commentary.
Whenever huge world events occur, not only is the Twittersphere flooded with Tweets but TV networks will also often feature Tweets from witnesses, those affected or public reactions.
It has become an invaluable broadcasting tool for the media and the public and it seems that Bloomberg feels exactly the same way. Yesterday Bloomberg announced that they would be teaming up with Twitter to produce news content solely for the social media platform to be streamed 24-hours a day, 7 days a week.
Rather than simply streaming their current content onto Twitter, the financial news channel will create new content unique to their new Twitter channel.
According to Bloomberg Media’s chief executive officer, Justin Smith “it is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network”.
Twitter has already been a popular platform for seasonal broadcasting for events such as sporting competitions. However, this is their first venture into year-round broadcast and it seems like it’s already paying off. CNBC has reported that Twitter’s that their shares have risen 6% on Monday after Bloomberg’s announcement.
A 24-hour match made in heaven? I think so.