Troubleshoot your SEO strategy for 2018  

By Katreena Pevec

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It’s a brand new year, which means a fresh start for you, your business and your SEO strategy. But my keywords haven’t changed, why do I need a new strategy? While keywords are the first thing that comes to mind when thinking about SEO it isn’t the only objective. Your SEO strategy can be tweaked at any stage of your business’ life cycle to keep your current objectives at the forefront. So, if you’re not just thinking about keywords, how can you refresh your strategy? Well, consider your short-term and long-term business goals, if you haven’t developed any then the beginning of the New Year is the perfect time! Think about what you wish to achieve in 2018, is it increased traffic? Maybe you want to improve your local search? Establishing your objectives helps clarify the necessary SEO strategy, ultimately making it more effective. There’s no denying that SEO takes a huge chunk out of your day because not only is it quite intensive but they are continuous updates and algorithm changes that can actually harm your SEO campaign if not adhered to. So investing in a professional SEO strategy could be your best business move of 2018. Finding an SEO agency to handle your day-to-day SEO campaign ensures that you have more time to grow other aspects of your business, pushing your 2018 business goals even further!


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