The launch of Google’s AMP (Accelerated Mobile Pages) has been the talk of the previous year with Google urging sites to prepare for mobile optimisation. However, despite the constant reminders, tips and tricks AMP didn’t particularly launch to a smooth start.
It turns out the Google’s URLs are being displayed in search results instead of the publisher’s which is a pretty big faux pas on Google’s part if searcher’s can’t even view the site address of their results. Those that are still behind on being AMP ready can view this is a new opportunity to get their sites ready while Google is still in the process of addressing this issue.
But why is AMP so important for publishers? Well, with mobile search, mobile commerce and mobile use increasing each year, it makes sense that there is a greater chance your site will benefit from being mobile optimised. This is particularly true if you are an online retailer or you rely heavily on local business and local searches.
If you’re still not sure how to optimise your mobile site for AMP then a quick trick is to invest is a mobile-optimisation builder, which can help guide you along the way for more convenient mobile sites.