Blogs are a great way to share the latest news, tips and information to your audience. They give your brand an opportunity to flex its creative muscles and can even help with SEO. But writing a blog post for SEO isn’t as simple as getting content online.
While blogging for some businesses is simply a way to connect with their target market, the benefits can definitely extend beyond that so we’ve compiled our top three tips for blogging for SEO.
Keywords
In the same way that keywords are important for search and on-site content, they also play a role in blogs. Featuring relevant keywords in your blogs directs your audience to what they are looking for, otherwise your blog could simply be left floating around online if you don’t already have an existing following.
But the same rule applies for blogs as it does for any other content, don’t force keywords into your content, let them appear organically and sparingly.
Quality content
When you’re writing blog posts for SEO it can be easy to write following algorithms, but one of the most important aspects of writing is blog is user engagement and experience. Regardless of the purpose of your blogs it will eventually be read by a potential or existing customer, meaning if should provide insights and information that they find useful or interesting.
Write using natural speech patterns to better engage and connect with your readers and ensure that your content is something worth reading, rather than a selection of words made for a search engine.
Share your work
Some brands write regular weekly, fortnightly or monthly blogs, upload them onto their website and continue creating more content. While regular blogging is important, it can prove futile if no one is reading these posts.
Sharing your content whether amongst colleagues, friends, professional networks and social platforms is not only beneficial for SEO but for developing your audience and brand following. This is also an opportunity to assess your content to see what works and what doesn’t.
We’re definitely not saying that your blogs should cater to SEO, for some brands it’s simply a way to share knowledge and ideas but it’s definitely a great way to enhance your current SEO strategy and communication with your audience.