Paid search ads can sometimes feel like a stab in the dark, yes you can choose the content and time of day but how do you know you’re targeting the people you need?
Well now you can make those search ads a bit more precise with Bing Ads. These new features are the In-Market Audiences (which is currently only available in the US) and Custom Audiences.
In-Marketed Audiences allows advertisers to access curated lists of individuals that have purchase intent for a product or service.
Bing has made it all too easy for advertisers giving an opportunity to increase target audience awareness and conversions. Whilst there are only 14 In-Market audiences available there are more coming in the following months as this new feature is developed further.
Custom Audiences is the other new feature that Bing has launched globally which uses advertiser’s own customer data to generate a remarketing list. Some audiences that are available include: purchase history, tenure, renewal period, time since last purchase and customer referrals.
Although these new targeting tools are still in the pilot phase advertisers should be hoping they stay because it is bound to make reaching your target audience so much easier.