Your SEO Plan B  

By Katreena Pevec

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Things don’t always go according to plan. Sometimes you sleep in and miss your train to work and sometimes SEO rankings drop. Even the best SEO agencies experience lowered rankings once in a while, it’s simply the nature of the industry.

Google can be a cruel mistress.

But there is no point crying over spilt milk, when Plan A doesn’t work out simply initiate Plan B. Having a plan of action for an SEO campaign is necessary to ensuring that you aren’t aimlessly addressing your rankings.

The most important thing to do is check Google for algorithm updates. This is the most likely explanation for previously high rankings experiencing a drop. Because Google changes their algorithms regularly it can be easy to get left behind so if this is the case, simply adjust your site to comply with the new updates.

However, if it isn’t an update your site may just be in need of a spring clean. Start top to bottom reviewing everything from backlinks, content to accidental penalties. Sifting through your site is the most thorough method to pinpoint problem areas and although it may be time consuming the outcome is ultimately worth it.

If all else fails then maybe it is time to check out the competition. What are your contenders doing that you aren’t? Have they adopted a more user-friendly format? Maybe their content is more helpful for consumers?

A drop in rankings in bound to happen from time to time but it’s important to remember that it isn’t permanent. Develop a Plan B for your business and keep it aside for a rainy day.

If all else fails, keep in mind that having a specialised agency such as SEO Premier looking after your online presence means you can sleep easy knowing everything is being taken care of.


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