We’ve all heard the phrase ‘the bigger the better’. While this is very true for wine glasses and food servings, it is not always the case of site optimisation, particularly mobile sites. There is no secret that mobile sites are becoming more popular amongst the general public. Earlier last year, Google responded to this growing trend by introducing AMP (Accelerated Mobile Pages). AMP allows mobile sites to load faster, therefore reducing bounce rates and improving user experience. Despite this encouraging development from Google, you and your site need to assist this process in order to further improve and develop your mobile site. It is important to remember that not all mobile sites are created equal and they need to be approached differently to desktop sites. Because mobile sites highlight the necessity of fast-loading pages, shorter and condensed content is key to improving this process and utilising a smaller space. Key aspects of the site to condense are headlines, paragraphs and actions. Headlines should be direct and straight to the point to attract readers and allow your mobile site to be easier to navigate. Similarly, your paragraphs should be shorter and content should be concise and straight to the point. Rather than providing excessive content to readers, utilise more action links, so that users engage with your brand as much as possible. Try out some condensed content to your mobile site and don’t be afraid to tailor certain pages, paragraphs and headings to best suit your site, brand and customers. Written by Katreena Pevec
